You may not have heard of Slyletica before…

But we’re the brand behind some of your favourite brands! We’ve worked with top Instagram influencers, sports figures and TV personalities from around the world. As well as established fitness franchises like Tough Mudder and Fernwood Fitness. Simply put, we’re a company that makes activewear for people who sell activewear.

Simon & Yetta who founded Slyletica started out with their own activewear brand (STFU Fitness). It wasn't long before people asked if they could use their blanks for their own gym apparel...And just like that, Slyletica was born! Pretty soon their blank clothing business started to thrive. And this later evolved into custom production.

Today they’ve expanded worldwide with sourcing offices in Hong Kong. As well as a distribution centre in China. Their Melbourne based team specialises in fashion design & production, digital strategy, product development, manufacturing, merchandising, as well as marketing and e-commerce.

Simon Rawadi


Simon knows apparel. Co-founder here at Slyletica, he’s been a driving force since we first opened our doors in Australia. Since then, he’s grown Slyletica into an international brand, serving fitness personalities and companies across 13 countries. His years of experience in sales, marketing, and textile manufacturing help Slyletica continue to grow, expand, and maintain a consistently high quality standard no matter how big we get.

Yetta Klyachko


Yetta has been with Slyletica since the beginning, playing a role at every level— working with manufacturers, orchestrating complex purchases, and forging the business connections that have allowed Slyletica to thrive. With this well-rounded experience in the apparel industry Yetta ensures that your products are designed to specification, packaged, and delivered when you need them.

Jade A

Brand Manager

Jade has over 15 years in the fashion and production industry, from garment technician, to account management. As well as running her own design and production business for 4 years. Her experience is now put to good use, using all of her skills to ensure our major brands stay ahead of their competitors. 

Sally C

Digital Content

Sally has extensive experience in working with clients in the fashion industry. She brings these skills to Slyletica making sure the brands she works with know what's going on and get exactly what they're after.

Natalia K

Fashion Designer

Natalia is an essential creative element at Slyletica. With an extensive (and international) background in fashion design, Natalia ensures that 100% of the products released by Slyletica are on-trend, fashion-forward, and each contribute to our clients’ brand images. She’s the mastermind behind the Slyetica look and feel, as well as the chief strategist for client brands. Work with us, and she’ll be there to develop a strong, distinctive look for your own clothing lines.

Natalie C

Fashion Designer

With a wide range of experience working for major brands such as Mooks and Target, Natalie is one of our senior fashion designers. On top of this she has a strong background in print and pattern graphic design, textiles, and tailoring. Through this approach, Natalie will help you push boundaries with your clothing line, while still building a strong and recognisable brand.

Grace S

Fashion Designer

Having worked in fashion for over 6 years, Grace brings experience in women's and mens wear to the Slyletica team. With a keen interest in knit and stretch fabrics Grace works on a range of unique and exciting projects for a wide range of clients.

Emily DBK

Production Assistant

With over 3 years in the fashion design and production industry Emily is one of the essential members of our production team. Carefully scheduling, tracking, and quoting production orders. As well as being one of the first points of contact for our designers when they need information from our factories. Emily helps ensure the production process is smooth and on time.

Mishelle H

Production Coordinator

Mishelle is one of the points of contact for our factories. Utilising over 10 years in the fashion industry as production manager and QA coordinator she helps make sure the garments we produce are delivered on time and in the highest quality.

Joshua R

Digital Operations

Josh has worked for over 5 years in Digital Management and Online Marketing. As a part of the Slyletica team, Josh keeps the site running, our clients in touch, and our brand at the top of the market. Josh is always available to help our teams with whatever they need.

Adam G

Creative Services Manager

Adam works closely with our Graphic Designers and Developers to oversee our Creative Service offerings. If our clients require a new website, assistance with Facebook/Instagram adverts, SEO, Adwords or email campaigns Adam is there to call and discuss how the Slyletica team can help.

Laura S

Graphic Designer

Specialising in Graphic Design, Laura is responsible for a variety of design tasks. From developing our clients branding. Designing a variety of print patterns, or working to create effective websites. Laura also has a core role in evolving the Slyletica Brand. And with over 10 years experience working for a range of clients she will be able to discover what's perfect for your brand.

John R

Digital Assistant

John has a huge interest in everything digital. He started with building a successful Instagram page and is now studying Online Marketing at university. Now he applies those skills to assisting with Digital Operations at Slyletica.

Rhianna R

Garment Tech

Rhianna bring over 5 years experience as a garment tech and quality assurance officer for one of Australia's largest clothing wholesalers. And now works to ensure our clients are happy with their fit samples, and ensure they get the best quality garments.

Evelyn J

Garment Tech

Eve has a passion for all things fashion. Working closely with our Garment Tech team to help with Qulity Assurance, fitting models, and any other tasks that need to get done.

Stephanie F

Logistics Manager

With over 4 years in logistics and communications Steph has knowledge in a wide range of online shipping systems and in warehousing and distribution. Working with our clients to ensure their customers get the products they need.

Our Showroom And Office

Our Melbourne showroom and office is Slyletica’s creative hub. Here we showcase our apparel so that you can see and feel the clothing first hand. During the week it houses our expert team who are on hand and ready to help with your next project. We’d love for you to come by for a chat! The coffee is warm and we’ll happily give you a tour of the space. You can find us at Ground Floor 14-16 Yarra Street, South Yarra, Victoria Australia.

PS: Please call us on 03 8657 3311 if you need help finding us