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We set out to build an activewear brand & ended up building hundreds.


Simon & Yetta Rawadi have built a successful manufacturing and brand development agency from Melbourne servicing over 155+ clients from 12 countries and they have some big plans for the future.

Early (painful) lessons in business.

Simon & Yetta founded their own activewear brand back in 2012 after witnessing growing demand for premium activewear in the market. They learnt quickly that navigating through designing, producing & selling your own line of activewear was no easy thing. Faulty stock, late deliveries, negotiating with suppliers, and anything else that could go wrong – did.

Simon & Yetta founded their own activewear brand back in 2012 after witnessing growing demand for premium activewear in the market. They learnt quickly that navigating through designing, producing & selling your own line of activewear was no easy thing. Faulty stock, late deliveries, negotiating with suppliers, and anything else that could go wrong – did.

Early (painful) lessons in business.

Simon & Yetta founded their own activewear brand back in 2012 after witnessing growing demand for premium activewear in the market. They learnt quickly that navigating through designing, producing & selling your own line of activewear was no easy thing. Faulty stock, late deliveries, negotiating with suppliers, and anything else that could go wrong – did.
Depending on who you ask, Simon Loves Yetta (SLY) is the inspiration behind the company's name. Or as Simon likes to tell the story, SLY is a nod to the brand working behind the scenes and “on the Sly” with its customers.

Leaving our successful careers... gulp.

Soon after their first range was released, they were inundated with requests for companies to use their stock and create their own labels – and Slyletica was born. “For two years we were pushing our own agenda and our own ideas, it was only once we started listening to what our customers wanted we started seeing success”, says Simon Rawadi. Boasting low MOQ’s, high quality and print on demand with in-house designed graphics, it swiftly became a full-time business and Simon & Yetta left their respective careers in property sales and software to dedicate themselves to manufacturing activewear for small businesses.

Timing and tuna is everything.

“We sold our homes to make this business happen. It wasn’t easy but we were determined to build the life we wanted”, explains Yetta Rawadi. Living off tinned tuna, they put everything into the business and it paid off. Influencers became an unlikely source of success for Simon & Yetta who realised the athleisure industry was moving away from big brands to niche, specialised brands driven by the popularity of social media. The Slyletica family has quickly grown to include dedicated Brand Managers, Fashion Designers, Production Managers and Digital Marketers.
Slyletica was named Australia’s #84 fastest growing scale-up in 2018 & the #1 apparel business amongst the ranks. It continues to grow each year.
Slyletica was named Australia’s #84 fastest growing scale-up in 2018 & the #1 apparel business amongst the ranks. It continues to grow each year.

Our values


Customer First.

Your success is our success. We pride ourselves on our ability to adapt and grow with our customers.

People Matter.

Strong relationships with external and internal stakeholders are crucial to our business.

Innovation & Quality.

Continually staying at the forefront of the industry through research and development.

Ethical Manufacturing.

We only work with hand-picked ethically accredited manufacturing partners.
Depending on who you ask, Simon Loves Yetta (SLY) is the inspiration behind the company's name. Or as Simon likes to tell the story, SLY is a nod to the brand working behind the scenes and “on the Sly” with its customers.