Why there’s never been a better time to brand Active Wear
- Oct 11, 2017
Active Wear. You’re seeing it everywhere. An active lifestyle is now a fashionable lifestyle. We don’t just want to work out, we want to look good while doing it. In the gym and on the way there. Active Wear knows no bounds. Some people say it’s gone too far but with two thirds of Australians still not getting the physical activity they need for a healthy lifestyle, it’s a movement worth promoting.
Unlike the mining boom, sales of Active Wear is set to keep booming. A March 2016 research report by the Australian Sporting Goods Association, the peak body for sporting goods retailers, found that sales of women’s active wear had increased by 50 per cent between 2012 to 2014. ASGA executive director, Shannon Walker, says “It’s moved off the running track and into our cafes and shopping malls and the trend shows no signs of slowing down.”
It’s a trend that fitness industry professionals must not just capitalise on but promote themselves on, literally. Why should big retailers get all the branding exposure for the fitness industry’s hard work training and supporting all these actively clad people walking our streets? They’re your members, your players, your clients. Shouldn’t they be representing you?
High quality clothing is too expensive I hear you say. Well not anymore because we’ve changed the game.
While you get back to your day-to-day business, SLYLETICA takes your design and uses high tech fabric to deliver you personally branded Active Wear your customers will love to be seen in.
Beyond producing high quality apparel at low costs, SLYLETICA’s true purpose is to enhance brands and inspire fitness communities all over Australia. On the back of a fitness revolution and more specifically your very own clients, there’s simply never been a better time to brand your fitness wear.
Get stated today