Designs to Get Your Brand Moving
- Oct 11, 2017
After visiting over 10 retail outlets including Nike, Rebel, Lorna Jane, Lululemon and Culture Kings, SLYLETICA learnt what’s trending. In Summary; Bright colours and quirky patterns grab the headlines while monochromes steadily sell in large volumes according to staff in store.
With the market favouring a minimal look, ‘the less is more’ approach should guide ideas for active wear says SLYLETICA principle designer, Natalia. “Popular designs tend towards smaller images as part of logos rather than larger images with lots of text” says Natalia. “If you want a larger audience, go with a smaller design. Keep it simple and try to use less colour. If using colour, use a few and use them well. The design should be easy to remember from the street.”
It sounds simple but knowing why you’re creating the design in the first place is key to the design strategy. A clear purpose with clear expectations should drive the strategy at every stage. It’s easy to consume yourself with a favourite look or image. “Animals are a common one” says Slyletica designer Jaman. “People should be wary of googling the same old images. You have to remember what you want to get out of the design” she says. For most business owners, that’s forming a quick and emotional connection with a large audience.
Unsurprisingly, the less words used with your visuals, the better. Not only should text be short and sharp, it has to be easy to find online. Research shows 60% of consumers are more likely to consider or contact a business whose image appears in local search results.
More importantly, 80% of what we remember is from seeing, not reading. So enough said, let your design do the talking.