Swimwear Design Trends 2020

“Hot girl summer” is coming in Australia and everyone wants to know what the swimwear trends will be! We’ve compiled the hottest fashion trends you’ll be seeing on the beach this season. Look out for animal prints, warm tones and tiny bikinis. Unlike last summer where long-sleeve bathing suits were all the rage, this season it’s definitely about skin. At Slyletica, we’re excited to design and custom manufacture your swimwear collection so share your ideas with us!

Animal Print:

2019 definitely reintroduced the whole animal / leopard print trend and by the looks of things it’s following us into 2020. We are seeing swimwear in a variety of tiger, leopard, zebra and even cow print being worn, sometimes even together. Colour is also being incorporated with these patterns and prints – think pink and orange leopard prints from the 80s.

animal print swimwear one piece two piece bikini

Orange Sherbet:

Everyone has incorporated at least one item of this boho-summery colour into their wardrobe and now it’s going to hit the beach with a big bang in swimwear. It’s more than just a shade; the orange sherbet is soft, sensual colour with but bold enough to stand out. This is the IT colour of the season and you can’t go wrong. 

orange sherbet bathers swimsuit beachwear swimwear

Tiny Bikini bottoms 

These tiny bikini bottoms, also known as “cheeky bottoms”, are making a comeback this summer and they sure are tiny! Seen on everyone from model Emily Ratajkowski to Kylie Jenner, they are being worn very high up, so you sure won’t get many tan lines with these. Some designers are making bottoms adjustable on the sides with strings. Tops varying from sleeved crops to bikinis with bra-like support. There’s no time to be shy this summer!  

tiny bikini bottoms colourful swimwear

Invisible straps

Continuing on our “barely there” trend, this design trend takes it to a whole new level. You’ll definitely get noticed with the PVC strap bathers giving the illusion of barely anything there. Get heads turning with statement pieces that combine fashion and swimwear without much coverage.

invisible strap swimwear bikini and one piece

One shoulder

The one shoulder never dies – it just gets more elegant, simple and stylish. Being seen in earth tones, it can be worn in a variety of ways. Think swimsuit meets bodysuit in one all encompassing, versatile piece. The one shoulder can be styled with a denim skirt or shorts for a quick dress up from the beach to dinner or vice versa.  The designs for this trend are endless and can easily add a feminine touch to embrace the body nicely.

one shoulder one piece swimsuit swimwear

White trim

The white trim gives a neat presentation with a touch of activewear coming to swimwear!  This trend is expected to be super popular this coming summer, especially for those showing off a tan. There are different styles such as short bikinis, cropped bikinis or one pieces – definitely something within this collection to suit everyone and is super easy to dress up.

White trim on bathers custom swimwear beachwear


Neon is going to be insane this summer, making everyone look like a golden bronzed goddess on our white sandy beaches! Neon seeks attention through an intensity of the colours and we can’t get enough. You’ll find neons available in a variety of different bikinis and one pieces. You’ll find different trims and details in Neons to make it stand out like these below.

neon swimwear trend make your custom swim range

Looking to start your swimwear label? Contact us and speak to a Slyletica brand manager for more.

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