Aussie Influencers on the Top Activewear Trends for 2020
The global sportswear market is the fastest growing market in the fashion category and is expected to reach almost $550 Billion by 2024.
The line between activewear and everyday-wear is increasingly becoming blurred, and if 2019 is anything to go by, we're expecting to see even more brands creating ready-to-wear athleisure lines, and more influencers rocking them in 2020.
At Slyletica, we're predicting a move towards sustainable materials, lots of clashing prints and colour and a nod to 80's classics like statement tracksuits. For more trends, check out our Instagram dedicated to activewear trends here.
Don't take our word for it though, we asked some of the top Australian fitness and lifestyle influencers about which activewear trends they're looking forward to in the new year.
"At the moment I'm loving matching two pieces which are high waisted for the gym. I feel it's the same premise as matching underwear: you feel like your life is put together. I'm enjoying block pastel colours right now but next year I hope to be branching out into patterns and geometric shapes".
"I think we’re taking a step away from neutral, minimalist designs and reverting to a lot of 90s inspiration! I myself love versatile colours (your blacks, blues and greys) but I’m now gravitating towards those with a memorable feature: think panels, colour blocks, cut-outs or a high-cut neck. I must say, I love a sports bra with a statement strappy back too.
In general, I’m really considering what I wear in accordance with how I’m working out nowadays. If I’m doing Pilates, I want activewear that compliments the softer, more ballet-like movement. Hence, why I’ll probably be more experimental, even leaning towards leotard-like designs. When it comes to HIIT training, I’d say I’m far more traditional. Still leaning on brands like Nike, that consistently deliver in practicality and function".
"I’m loving the current activewear trends using fresh colours and pops of patterns! I love the fresh new looks from Cleo Harper, Lilybod and Muscle Republic.
I’m excited for what 2020 has to bring for me and my brand and am looking forward to wearing activewear that is bright, fresh and that makes me feel like I can smash out any workout in the gym. My favourite colours are pinks, turquoise and of course red. A girl always needs a splash of red in her activewear wardrobe".
I’m so obsessed with Cleo Harper. Matching sets and cute crops are my vibe. I love wearing navy and blush tones as they compliment my blue eyes and blonde hair".
"Fashion activewear trends that I’m loving at the moment are the Under Armour Womens ranges! Looking forward to seeing the new styles they drop in 2020, getting my body moving in them and seeing how it can make me better."
“I’m big on sustainability so I love brands that are committed to ethical production and sustainability. One of those brands is Aussie-born Nimble Activewear. They are designed in Bondi beach and perfectly encapsulate that active coastal lifestyle. You’ll definitely see me rocking their gear in 2020!”
"I absolutely love Ryderwear - it's my favourite brand. Each range is super different and they often can be worn anytime as the designs are super tasteful and comfortable."
I’m loving the scrunch booty short trend at the moment - it’s so flattering and makes me feel confident at the gym! Ryderwear is my go-to activewear brand, and I am lucky enough to be sponsored by them too."
"I’d say I am most looking forward to seeing even more colourful two piece sets and even more patterns and prints coming in.
More importantly though, brands that make and focus on sustainable pieces and also have sizes that fit everyone on both ends of the spectrum".
"My activewear has definitely changed several times over the last few years, and sets I didn’t think would be fashionable have definitely surprised me!
Going into 2020 with this warmer weather sticking around I’m planning to invest in more high waisted “bike shorts”, preferably scrunch bum style.
I’ve tried a few different length shorts and with a majority of my training being HIIT cardio style workouts I need shorts that won’t roll up or aren't too cheeky - Muscle Nation, Echt & DoYouEven have been pretty great for these.
My fave (and training tested) booty shorts have to be XO Activewear they fit so well, have a high waisted band and don’t roll up or ride up too much.
Lorna Jane and Rockwear will always be my favourite and my go to for crop tops. They’re super supportive and both have such a create range of colours and styles.
With crop tops I prefer the spaghetti band look but it has to be supportive with padding and with a cute but not too sexy cleavage style front.
Once the weather cools down, the tights will be coming out again and for those I’ve found Lululemon, Muscle Nation and Lorna Jane’s new range are most reliable - they're squat proof, sweat proof and hold things in the right places.
With tights, I’m vertically challenged so I prefer 7/8 length tights as they fit me perfectly. I always love the high waisted band and the a scrunch bum look seems to do wonders too."
Slyletica is a product development and brand management agency specialising in activewear and athleisure. We create brands for influencers, gyms and entrepreneurs all around the world. Want to create that activewear brand you've been dreaming about? There's never been a better time to start - click here to find out more.