About Us

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Powering the athleisure brands of tomorrow.

It doesn’t matter if you’re starting with an idea, or influence. At Slyletica, we take your fashion brand from vision to venture. Our award-winning agency specialises in the creation and growth of ecommerce brands for sports, swim, lounge, street and active wear.

We know athleisure is the fashion of the future. That’s why we’re dedicated to launching labels that stand the test of time – with custom services designed to create, cultivate and elevate your brand.

Award-winning Global Agency For Fashion Brands

In 2012, Simon and Yetta Rawadi set out to build an activewear brand of their own, and ended up building it for others. Today, Slyletica helps new labels seamlessly navigate the world of designing, producing and selling their own line from their agency in Melbourne Australia.

With a full team of experts including production, design, garment tech, marketing, advertising and customer service, Slyletica’s unique offering as a full-service fashion agency is helping influencers turn a personal brand into a profitable business, and empowering entrepreneurs to start up, and scale up.